When setting up a new company or launching a new brand, there is a lot to be considered in terms of naming your brand and creating a unique identity. Trademark is a unique word, symbol, name, logo that identifies a business or its products. It distinguishes them from other businesses or products in the market. Trademarks are, indeed an excellent way to distinguish between one competitor from another. If your product, brand identity or trademark is identical or unreasonably similar to another, it could lead to a trademark infringement. Trademark infringement occurs when someone uses your trademark for their own business without your permission. This creates confusion among consumers and could lead to many legal problems. To avoid this, it is important to practice due diligence before settling on a trademark to get your own trademark registered as early as possible.
Here are some tips to help you avoid trademark infringement and save you from expensive legal disputes.
Do Thorough Research
Before registering your trademark, conduct thorough research to avoid any clashes with an existing trademark. If you find something that sounds or seems similar to what you have decided, consider changing that name.
Hire A Lawyer
If you can’t find anything that matches your trademark, hire copyright lawyers melbourne. A trademark lawyer is one who deals with issues involving trademark laws and practice and gives legal advice on trademark matters. A trademark lawyer will help you throughout the legal process and make sure you’re not infringing on any other trademarks.
Be Aware of Existing Confusion
Another way to avoid getting sued for infringement is to learn about the already existing confusion among consumers in the market. If you see people contact the wrong company for a similar product or returned a product to the wrong company, it means there is confusion somewhere and your trademark might be the cause of it.
Register your Trademark ASAP
Once you have a name, logo and other identifiers of your brand finalized, get the trademark registered as soon as possible. This way you can not only reduce the likelihood of infringement of other trademarks but can also keep your brand’s identity protected under the laws governing trademarks.
Be Original
Probably the most effective way to avoid trademark infringements is to be original. Whether it’s a small business or a large enterprise, the more creative and original you are, the more likely you will be to avoid any trademark infringement. Analyze your goods, find your strength, search the market and come up with an original, intellectual and creative name and branding for your business.
Trademark infringements can lead to long drawn out legal battles that will cost you and your brand dearly in terms of money, time and reputation. It is therefore, a good idea to take the appropriate steps to avoid any trademark infringements.